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How to help your clients build an impenetrable wall of protection

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This week, we have the pleasure of speaking with Bill Whitley. Bill is a nationally recognized speaker, author and sales trainer. He is also a successful serial entrepreneur and researcher who specializes in helping insurance professionals attract more clients, close more sales and deepen client relationships.

Bill shares the powerful “Your World” and “Wall of Protection” conversations and techniques, both of which let the client provide a blueprint for today and tomorrow. You will learn what “client attraction stories” are and how to use them to fill your pipeline and increase your bottom line. Sometimes, less is more, and in this fast-paced interview Bill provides a number of examples, such as the “What do you do?” question technique.

We also discuss how he ended up in the insurance sales and marketing field after building a number of successful businesses and learn how those endeavors helped to shape some of the strategies he shares. Don’t miss this episode full of game-changing tactics and advice for building trust and becoming a broad-based advisor to your clients.

Check back here every Tuesday, or subscribe to ShiftShapers at iTunes so you automatically receive all of the amazing upcoming episodes. You can also register for special events and be notified of upcoming interviews at  


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