Having a spouse correlates with a huge reduction in the risk that consumer will enter a nursing home.
In the past, while thinking about topics for blog entries, I've thought about the concept of "risk reduction marketing" — efforts to reach out to prospects and clients with ideas and swag that may actually help keep people comfortable and safe.
Long-term care insurance (LTCI) marketers could consider emphasizing what great, helpful, insightful people they are by using small, inexpensive flashlights as novelty giveaways. The recipients might use the flashlights to look inside their noses and cabinets on ordinary days — and to stay safe during blackouts.
LTCI marketers could protect clients against the risk of macular degeneration and other vision problems that can be caused or aggravated by exposure to sunlight by simply encouraging the people they meet to invest in good sunglasses.
Now I see, from looking at the statistics on the relationship between marital status and use of formal long-term care (LTC) services, that something else LTCI specialists might consider promoting is marriage.
