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Roundup: Cancer Insurance, MetLife Advantages and more

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MetLife introduces new group insurance products and distribution channels

MetLife, a provider of employee benefits, has introduced new offerings that will help employers and employees address a changing benefits environment. Some of the highlights from the first half of 2014 include:

  1. Cancer Insurance: MetLife added Cancer Insurance to its portfolio of supplemental health insurance products to help employees address unexpected out-of-pocket medical expenses, such as deductibles, copayments and non-covered services when diagnosed with cancer. This product complements existing medical and disability coverage, by providing lump-sum benefits paid directly to the covered employee to spend as they choose regardless of what is covered by other policies and offers a valuable solution that can help employers provide additional choice and protection to employees without increasing benefits costs. The Cancer Insurance plan is based on the MetLife Critical Illness Insurance (CII) policy
  2. MetLife Advantages: This product is a comprehensive suite of value-added services and is now available with MetLife’s group life insurance product offerings. This product includes unique plan features designed to complement MetLife’s group life offering and focuses on three areas: support, planning and protection.
  3. Private exchanges and third-party platforms: As of June 2014, MetLife will be participating on 11 private exchanges and third-party platforms and offering a variety of group insurance products.

OneAmerica® to acquire City National Bank’s retirement services division

OneAmerica® will acquire City National Bank’s San Diego-based retirement services recordkeeping business. The business will adopt the name OneAmerica Retirement Services LLC, according to a press release.

OneAmerica will continue business operations from the current San Diego location. Both entities will also enter into a strategic alliance where City National will distribute OneAmerica retirement products and provide directed trustee services to select OneAmerica retirement customers. The transaction is slated to close later this year and is not expected to have a material impact on City National’s financial results.

City National’s retirement business manages more than 240 plans with 40,000 participants and has $6.5 billion in assets under administration and OneAmerica’s retirement services businesses serve more than 10,000 plans with 680,000 participants and have more than $24 billion in retirement assets.

Voya Financial expands social media program support for affiliated financial advisors

Voya Financial, Inc. (NYSE: VOYA), previously known as ING U.S., announced that the company’s registered broker-dealer, ING Financial Partners, has expanded its social media program and support resources for its network of affiliated financial advisors and registered representatives.  The program is now available with single sign-on capabilities to all 2,400 financial advisors and registered representatives in the network, while a growing body of financial and retirement-focused content has been developed to provide them with relevant social messages that are readily compliant for posting on Facebook and LinkedIn. 

“It’s clear that social media has emerged as a powerful tool for financial advisors. However, in the regulated industry that we operate, the appropriate guideposts must be in place for them to take advantage of this channel,” said Tom Halloran, president of ING Financial Partners, in a press release.  

Earlier this year, the firm launched an innovative new social media initiative that enables fans and followers to interact with advisors through a live question-and-answer format held on the Voya Facebook page.  Additionally, during the first half of the year, the company launched a multi-platform media sponsorship with NBCUniversal that integrated social media into live television segments; by using the #TodayMoney hashtag, consumers posed questions on retirement-related topics that were answered on-air and through Voya and NBC social channels.

RME360’s parent company names DallAcqua CEO

The parent company of RME360, LeadingResponse, LLC, appointed Charles R. DallAcqua as its new chief executive officer. DallAcqua has more than 25 years of experience leading national marketing services and e-commerce organizations. He was president and CEO of True North Custom, a health care marketing company providing marketing solutions to more than 400 hospitals and health care organizations across the country. In his role as CEO of LeadingResponse, DallAcqua will oversee and manage its two subsidiary companies: IMS, a provider of proprietary lead management tools to generate clients for law firms, and RME360, a marketing services company with a 19-year foothold in the financial and health care markets.

Partners advantage appoints Gary Eckebrecht VP of advantage sales

Partners Advantage Insurance Services, LLC appointed Gary E. Eckebrecht as vice president of sales on its advantage division. Eckebrecht has over three decades of experience in sales and marketing in the financial services industry. He has spent the last 20 years working with life and annuity manufacturers and wholesalers, and has additional experience focused in mutual funds and separate accounts. He also spent many years in several senior management roles at Prudential Financial. He is a FINRA registered principal and holds insurance and securities licenses. He received his bachelor’s degree in finance from Northern Arizona University.

Symetra expands media advertising platform to include ESPN

Symetra Life Insurance Company expanded its national consumer advertising platform with a new TV and digital media campaign on ESPN called “I Just Want to Fly,” which debuted on June 23 during ESPN’s Wimbledon tennis coverage.

Symetra’s ESPN campaign will feature on-air advertising in high-profile televised sports events and programs, including Grand Slam tennis (Wimbledon, U.S. Open), Major League Baseball, golf majors (British Open), and SportsCenter.