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A researchers say the odds individual policy users will drop the policies is high. (AP photo/Bernd Kammerer)

The persistency of U.S. individual health insurance business might have been low even before Patient Protection and Affordable Care Act rules started taking effect.

Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at abell@alm.com or on Twitter at @Think_Allison.

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