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Practice Management > Marketing and Communications > Client Outreach

The Coming Data Tsunami

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Thomas Frey, executive director and senior futurist at The DaVinci Institute, described an apocalyptic view of the future where clients were overloaded with information.

“Today’s data clouds are swirling violently on the leading edge of a modern-day storm front that is on the verge of exploding around us with cluster-bomb-like data grenades bursting their way onto the scene,” he told Olivia Mellan and Sherry Christie. “While many are still reeling from the past decade of exponential information growth, the coming years will see billion- and trillion-fold increases, the likes of which are destined to overload every system currently on the drawing board.”