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September 27, 2013 at 05:06 AM
As House Republicans work to kill the Patient Protection and Affordable Care Act (PPACA) by cutting off funding, public exchange builders are continuing to assume they have to raise the curtains Oct. 1.
The U.S. Department of Health and Human Services (HHS) said it will wait until November to begin taking small-group exchange plan operations through the Web, but it also said that groups will be able to enroll through brokers and call centers Oct. 1.
Builders of state-based exchanges have been working hard to sell the idea that the exchange show is ready to open.
The District of Columbia Health Benefit Exchange Authority has posted a group photo of the first 94 assisters trained to help consumers use the D.C. Health Link exchange.
The Washington Health Benefit Exchange is posting examples of the TV ads, Web ads and billboards it’s using to promote the Washington Healthplanfinder exchange. One TV ad, for example, shows a skier tumbling down a mountain with the tagline, “Gambling man.”
Meanwhile, many consumers are expressing confusion, fear or both.
ComPsych, an employee assistance program company, polled workers at the employers it serves and found out that 28 percent said they are very worried about the “upcoming health care changes,” fear the changes will affect them significantly, and have no idea where to go for help.
Agent groups and insurers are trying to plant the idea that agents and brokers are good people to turn for help with navigating stormy PPACA seas.
