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August 27, 2013 at 08:08 AM
Don’t take their ads personally — or better yet, do.
TD Ameritrade Institutional doesn’t dare speak the fiduciary name, but that’s the clear implication. The company is putting its “people matter” theme into a new advertising campaign targeting the financial advisor community.
The business-to-business marketing campaign, “Human Finance,” is about “the importance of people and relationships in an industry driven by numbers,” according to the company. The campaign aims to attract new advisors to TD Ameritrade Institutional who share the “values of putting people first and doing what’s right for investors.”
“TD Ameritrade Institutional has seen great momentum and growth in the advisor business,” Kate Healy, managing director of marketing, TD Ameritrade Institutional, said in a statement. “By elevating the brand and advertising to reflect our ‘people matter’ culture, we can position ourselves for the future and further establish TD Ameritrade Institutional as a leading custodian for RIAs.”
