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Sales agents most want training

By Dan Cook

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Train us and we’ll take care of finding good leads.

That was the message when Combined Insurance asked 400 of its new agents to list the most important factors in their decision to accept an insurance sales job. Company provided training was far and away the highest ranked factor.

Combined Insurance employs some 5,000 workers worldwide who support its sales of individual supplemental accident, disability, health and life insurance products. So it’s constantly hiring lots of new people.

Of those it surveyed, two-thirds were lured away from a job with another company, mostly in sales. About half had previously sold insurance.

To find out what truly motivated the job prospects to say “yes” to a job offer, it surveyed an incoming batch. Here’s how they ranked various factors:

  • Sales Training – 96.7 percent
  • Career Advancement Potential – 87.2 percent
  • Retirement Savings Plans – 83.7 percent
  • Employer-Provided Sales Leads – 83.2 percent
  • Employer-Provided Health Insurance Benefits – 79.5 percent

Combined Insurance said it will ramp up its training program and focus on career advancement opportunities for sales people in light of the survey results.

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