DOVER, Del. (AP) — Delawareans will soon be bombarded with information about a new health insurance exchange being set up under the Patient Protection and Affordable Care Act (PPACA).
Public relations consultants for the Delaware’s Health Care Commission on Wednesday announced a mass media campaign to educate the public about the exchange. It will include advertisements on radio, on network and cable television and in newspapers.
Officials also plan to use social media to spread the word about the Wilmington, Del. Skyline. AP Photo: Chris Gardner effort in Delaware.
Consultants will use posters, billboards and even bar coasters to deliver the message, with target audiences divided between those who are 29 and younger and those 30 and older.
State officials expect to enroll about 35,000 people in the health insurance exchange starting in October, for coverage effective Jan. 1, 2014.
In the meantime, organizations working with the health care commission are screening and hiring “marketplace guides” to help people learn about and enroll in the exchange.
“There’s lots of activity planned in the coming weeks in advance of open enrollment,” said commission chairwoman Bettina Riveros.
State officials have contracted with four community organizations to provide guidance to Delawareans about the new health insurance marketplace.