Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Life Health > Health Insurance > Health Insurance

Quote service finds increase in PPACA interest

X
Your article was successfully shared with the contacts you provided.

Managers of a health insurance sales and quote site say their users seem to be thinking more about the Patient Protection and Affordable Care Act.

Some survey sponsors have found signs of PPACA apathy and confusion among consumers — even among uninsured consumers with health problems.

But GoHealthInsurance.com has noticed PPACA having a big, obvious effect on site search engine use, according to company managers.

For competitive reasons, the company declined to provide actual search numbers.

But the total number of searches using the keyword “reform” has jumped more than 100 percent in the past year, managers said.

The number of searches involving references to pre-existing conditions climbed 150 percent over that same period.

About 60 percent of the site’s reform-related traffic has something to do with the new subsidies.

See also:


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.