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August 07, 2013 at 01:25 PM
They’ll be back.
Independent agents who lose out on business to insurers need not worry: Most customers who are lured away from independent agents by direct insurers promising lower prices will ultimately return to an independent agent.
That’s the finding from a study from The Hanover Insurance Group, a property and casualty insurer based in Worcester, Mass.
The study found that nearly 60 percent of consumers who had purchased insurance through a direct channel 10 or more years ago reported switching back to an independent agent because they wanted something more.
Those consumers cited the “expertise” and “convenience” of independent agents as drivers in their decision. Also important to consumers? The benefits of having one point of contact to handle insurance needs and questions, and “having the guidance of an experienced personal insurance professional.”
The study underscores the value of brokers and agents in consumers’ health care decisions, just as many in the industry are unsure of their futures and their worth to consumers.
