Health insurance is currently center stage and will continue to be in the forefront for many months to come. As health insurance agents, we are all about to experience an advertising, marketing and word-of-mouth tsunami like we have never seen before.
The open enrollment period for the exchanges is rapidly approaching. Individuals and small groups will be paying more attention which will result in new opportunities for you to grow your business.
The key to our new era of growth is centered, in part, around how you have developed and implemented your marketing strategies to reach out to the anticipated expansion of our marketplace.
Plan for there to be chaos and embody a mind-set that is flexible and proactive, so you can quickly respond. Call it “managed chaos.”