The PBS NewsHour has been running some great segments on long-term care (LTC) recently.
One recent segment, for example, showed a daughter serving as a caregiver for her mother, who is suffering from Alzheimer’s.
The makers of the show said the segment will be the first in an occasional series of stories about LTC services.
This brought me back to 1996, when I interviewed for a job as a reporter at National Underwriter Life & Health, one of the print publications that feeds articles into LifeHealthPro.com. I thought I was going in to interview for a job at the property-casualty edition. When I found out I’d been hired to write for Life & Health, I was terrified.
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I’d worked at the Press-Journal in Vero Beach, Fla., so I understood that there was plenty to write about in the field of property-casualty insurance.
But I hadn’t ever written much about life insurance, or health insurance. I pictured reporters covering those fields being able to write about two features per year, “Life insurance is still here and still works great,” and “Health insurance is still here and still works great.”
When I actually went to work and looked at these topics more closely, I discovered that the blurry fog of confusion resolved into thousands of separate story ideas, most of which I’d never have to cover properly.