A year ago, the folks at the 3in4 Association were gearing up to put Marion “Doctor Marion” Somers, an elder care specialist, around the country in a vintage Greyhound bus.
The association’s mission was to draw attention to the need for long-term care (LTC) planning. Campaign organizers reported that the campaign made about 299 million media impressions.
So far this year, I haven’t gotten anything about a 2013 3in4 Need More campaign.
I am swamped with covering the upheaval in health insurance and have only had time send out a few feelers for 2013 3in4 Need More campaign information.
Maybe the 2013 campaign organizers are in a laboratory somewhere coming up with bigger, better LTC planning educational vehicle. Maybe the next time Doctor Marion passes my way, she’ll be in an Acela train, or a refurbished space shuttle.
Whether she does or doesn’t, it hit me that we all should keep the image of a 3in4 Need More bus in our hearts.