Some of you are trying to "diversify sources of revenue" (get money more different ways) by selling more of this type of insurance or that type of insurance, or this or that type of analytical services.
What about having a long, in-depth conversation with your state's regulators (maybe organize a trade group panel discussion?), and, if the regulators don't freak out, consider bartering something for something else?
Or (if this considered legal and ethical — I'm not really sure) try hooking up employer clients with unmet benefits needs experiment with monitoring?
I have no idea how well this would work, in practice, but it just seems to be an interesting idea. It would be great if some braver, more energetic, better-situated soul woud try it and report back.
The thought came to mind today as I was interviewing Nicole Graham, the senior trade director at Trade International Exchange, a new, Miami-based barter exchange that's hooked up with a network of about 100 other barter exchanges.
Graham, who's been in the barter business for 10 years, said most barter exchanges sign one or two health care providers. Trade International has made a splash, especially in Florida, by making an aggressive effort to recruit and promote members that offer products and services.
In theory, the Trade International exchange and other exchanges in its consortium can provide access to a total of about 30,000 health care providers.
A primary care physician practice that has too many unbooked appointment slots on Tuesdays could, for example, trade Tuesday checkup slots for help with administering its small but surprisingly confusing micro-group health plan.
A carpenter could trade bookshelves for an MRI.
Regulators have told Trade Exchange that letting exchange members barter for health care services is fine, Graham said.
"We're just third-party recordkeepers," Graham said.