The Centers for Consumer Information and Insurance Oversight (CCIIO) wants the health insurance exchanges it runs to work with insurance agents and brokers.
CCIIO officials emphasize their interest in working with producers in a batch of draft guidance for insurers that may end up selling “qualified health plan” (QHP) coverage through the new Patient Protection and Affordable Care Act (PPACA) exchanges.
The Centers for Medicare & Medicaid Services (CMS), the parent of CCIIO, “will work with agents and brokers, including web brokers, to facilitate enrollment in an … exchange, to the extent permitted by state law,” CCIIO officials said in the draft.
Agents and brokers must agree to comply with federal and exchange requirements, and insurers that sell coverage through an exchange must make sure any agents, brokers or web brokers selling their products comply with applicable federal and state requirements, officials said.
A health insurer’s agreement with an exchange will include requirements for any exchange plan marketing materials that the insurer, agents and brokers will be using, officials said.
Comments on the draft guidance are due March 15.
PPACA calls for the U.S. Department of Health and Human Services (HHS), the parent of CMS, to work with states to make exchanges, or Web-based health insurance supermarkets, available to individuals and small groups in all states and the District of Columbia by Oct. 1.