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11 more life & health logos we like

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Our last logo showcase drew in quite a few submissions from agencies, brokerages and FMOs proud to show off their visual branding. What we gathered are some of our favorites from the most recent entrants. If you have a logo you think is especially inspiring, send it our way so it might be considered for next month’s Logos We Like showcase!

See a logo you think ought to make our list? Email it to Bill Coffin ([email protected]).


Stan the Annuity Man

This one caught our eye not only for its bold use of negative space but because it puts the name of the firm and the name of the professional right out in front, in a way that makes us wonder why we don’t see it more often. The logo focuses on simplicity, and is also part of an effort to make Stan himself become a national consumer advocate for annuities.


SkyTower Insurance

This logo was, according to its creator, “born in a down economy hoping for a place in a resurgent economy.” New construction is always a sign of things on the mend, and this bold, architectural reference is a great way to point to clear financial service as the way to a better tomorrow.

partners advantage 

Partners Advantage

This company refreshed its logo in 2008, with the concept of leading advisors on the road ahead.



This logo — shorthand for Outside the Box — is both a visual brand and an icebreaker for when clients ask what the acronym OTSB stands for. It leads to a natural conversation about innovative business continuation and estate planning strategies to achieve a client’s goals.

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This logo features variants to reflect different times of the year, as we see here with the main golfing logo, and then a special St. Patrick’s Day logo.

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This logo came out of the rebranding of MMA, a full-service Christian financial services firm. As Everence, the logo speaks to seeing clients holistically, with the different branches of the logo vining into each other. The green cross also speaks to the firm’s desire to balance its ideals and its client’s financial goals. Really well done, this.


Wiser Insurance

This is one of the few vertically aligned logos we came across, and it made quite an impact. Whether it is to serve individual, small or large clients, the goal is to impart financial wisdom.


Tenzing Advisors

This sly reference to Tenzing Norgay, the Sherpa who summited Everest in 1953 with Sir Edmund Hillary is not just a cool representation of Everest itself, but it speaks to how behind every great achievement lies some really great advice.


Affordable Benefits Solutions

This is what designers call a text treatment, and when your firm lends itself to a handy abbreviation, sometimes, using the letters themselves as the art is the way to go. It certainly was here, and it really caught our eye.


Alpine Brokerage

Summiting mountains was a theme in this showcase of logos, and this one offered a great use of color and graphics to represent the mountain to climb and the greenery that awaits to award the effort. Nice.


Advisors Academy

This logo is part of a larger visual effort by this firm to use the lighthouse as a sign of pointing the way through rough financial waters. Using the letters of the firm to form the lighthouse was an especially nice piece of design, we thought.

Next month, we’ll unveil another round of top logos from agencies and brokerages. See a logo you think ought to make our list? Email it to Bill Coffin ([email protected]).