When it comes to losing weight in increasingly obese America, there are any number of diet pills, weight loss powders and workout DVDs to choose from. An estimated 24,900 businesses are competing for a piece of the $61 billion weight-loss market, all promising to be the magic cure-all overweight Americans are seeking. But its Weight Watchers, the housewife-founded company that uses a simple points system to promote less eating and more moving, that’s seeing the most success.
Here are four strategies for using digital tools to help consumers buy, manage and use the products you sell.
The United State is not near the top of this list.
The amyloid detection test could help researchers measure the impact of any treatments tried.
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