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November 13, 2012 at 09:26 AM
Level Four Group, based in Plano, Texas, has affiliated with LPL Financial (LPLA) to take advantage of LPL’s broker-dealer and RIA platforms.
Level Four, which was previously affiliated with Lincoln Financial, has close to $1 billion in client assets and includes about 50 licensed independent financial advisors, about half of whom are accountants with Series 7 or 66 licenses. Its four retail offices are in the Dallas-Fort Worth area, Austin, Texas, and Irvine, Calif.
“We had a wonderful, close relationship with Lincoln Financial,” said Jake Tomes, CEO of Level Four, in an interview with AdvisorOne. The decision to move to LPL’s hybrid platform, he says, stemmed from the group’s “desire to grow and attract the most talented investment advisors in the industry.”
The group was formed to help CPAs and CPA firms add wealth management as a core strategy, according to Tomes. “Today’s landscape is changing, and advisors are acting more as fiduciaries for clients,” Tomes explained. “As this shift continues, advisors need to position themselves more for fee-for-service and fee-for-advice business. We want to capitalize in this trend.”
“We are really excited that Level Four is aligning with LPL Financial,” said Bill Morrissey (left), executive vice president of business development at LPL Financial, in an interview. “This is a large talented group of advisors that provides sophisticated wealth management services to clients and fits well with our hybrid platform. They do transaction- and fee-based work in a single sweep and take advantage of our practice management support.”
