Companies can take great advantage of the user-generated data they gather on customers to develop new products and services. But remember: the data show what customers do, not necessarily why they do it. For instance, a physician might consider a reminder to take and refill medications a nice service. Patients might find it creepy and intrusive. Interactions with customers should be thoroughly evaluated beforehand, and resist using customer data in a cookie-cutter approach because consumers’ habits change so frequently.
One possible implication is that income might not be everything.
A new Morningstar report offers recommendations.
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Sponsored by Cetera Financial Group
Do you know the difference between client experience and customer service? The answer is crucial.
Sponsored by T. Rowe Price Investment Services, Inc.
The “reflation trade” appears real, but risks are still elevated.
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