Organizers of the recent 3in4 Need More long-term care insurance (LTCI) promotional tour say the campaign generated a total of about $6.3 million in exposure.
The 3in4 Association, Kirkland, Wash., sent Marion Somers, an elder care specialist, around the country in a vintage Greyhound bus to draw attention to the need for long-term care (LTC) planning.
"Doctor Marion" and her bus made a total of about 299 million impressions through television, radio, print and online placements, the association says.