Social media is challenging financial firms as they try to determine what they can say, to whom and how much—and whether, and how, to review the content of any social media communications. Socialware has come up with a graphic that simplifies FINRA’s three notices and many pages of guidance on the subject.
While pointing out in his blog that “we are seeing very consistent approaches as it relates to content policy,” Chad Bockius, CEO of Socialware, reminds everyone that “your firm may ultimately decide to go another direction based on factors beyond the regulatory guidance” and that above all, you should make sure that “your firm’s method and policy should take a risk-based approach.”