Las Vegas – Several brokers and exhibitors who attended the annual convention of the National Association of Health Underwriters (NAHU) this year said all the fear of and uncertainty about the future of the Patient Protection and Affordable Care Act of 2010 (PPACA) may have helped make the convention an unusually good event.
Thomas Coffey, a group sales manager at Assurant Health, Milwaukee, was one of several convention attendees who said NAHU had gotten the event off to a positive start by making Bert Jacobs, a founder of Life is good Company, Boston, the opening session keynote speaker.
Trade groups often schedule keynote speeches by motivational speakers, but Jacobs, whose company makes clothing and accessories, was so positive and so good that he affected the mood of the whole meeting, Coffey said.
The Assurant Health booth was two doors down from the booth where Jacobs signed copies of his book after the opening general session.
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Jacobs attracted a long line of autograph seekers, Coffey said.
“Everybody wanted to talk to him,” Coffey added.
But Coffey and others said another factor — PPACA — also helped.
People at the convention seemed to want to support NAHU, Washington, and the health insurance industry, and to learn what they need to know to do well no matter what direction regulation takes, Coffey said.
“I think the attendence has been great,” Coffey said. “When you look in the rooms for the breakout sessions, they’re all full.”