Texas Health System May Promote LTCI Outreach

By Allison Bell

June 25, 2012 at 01:17 AM

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Texas Health and Human Services officials have definitely agreed to work with the 3in4 Association and the Texas Partnership for Long Term Care to run a long-term care (LTC) planning program in Texas, and, if the effort in Texas goes well, the agency will help the association market the program throughout the rest of the country.

Jonas Roeser, president of the 3in4 Association, Kirkland, Wash., announced the outreach alliance in a recent message to 3in4 Need More campaign supporters.

The 3in4 Association organized the 3in4 Need More campaign, which includes a nationwide bus tour by Marion Somers a well-know elder care specialist, to get consumers to think more about planning for future LTC costs.

The new alliance campaign would try to get Texas residents to prepare for LTC costs.

The groups that are forming the alliance plan to offer seminars in five cities in Texas, and to give the participants in the seminars a chance to meet the LTC specialists who appear at the seminars face to face.

Texas officials want to market the new campaign through direct mail, television commercials and public relations efforts. The Texas officials and the 3in4 Association would make a formal attempt to measure how the seminars are affecting attendees.

If the seminars seem to increase LTC needs awareness and planning efforts, the Texas officials will support making similar programs available in every state with a LTCI partnership program, Roeser said.

"It has been a very long road, but I believe this could be the start of one of the biggest marketing efforts for [the] LTCI industry," Roeser said.

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