Amy Grant, a pop singer famous for starting out in gospel, is promoting long-term care (LTC) planning through a campaign organized by the National Association of Insurance Commissioners (NAIC).
The NAIC, Kansas City, Mo., recently hired Grant to help it educate consumers about insurance.
The first major, high-profile effort in the campaign is a press release aimed at “boomers in the Sandwich Generation.”
Many boomers are “simultaneously preparing kids to leave the nest, caring for elderly parents and planning for their own retirement,” the NAIC says in the release, which was distributed through PRNewswire.
“Last year, my sisters and I cared for my mom while also juggling our roles as wives and mothers,” Grant says in a statement in the release. “Fortunately we all had the support of our husbands and kids. Our family was blessed not to have the financial concerns that often accompany this situation, but I know everyone isn’t as lucky. Caring for my mom as she passed away really changed the way I began to think about my own future and that of my children. I think it’s important for others to prepare for the inevitable twists and turns heading our way on life’s journey. The NAIC is a great resource to get the facts and plan ahead so you can focus on what matters when life’s challenges come your way.”
In one section of the release, the NAIC says some consumers may want to buy LTCI coverage to protect themselves against a chronic, disabling health condition.