The 3in4 Need More long-term care insurance (LTCI) public awareness campaign has attracted media attention in the Northwest.
In northern California, the Northridge-Chatsworth Patch covered the campaign May 5 in an article with the headline “Talented Granny Hunt Visits Northridge.”
In Oregon, the Oregon Herald published an article Monday announcing, “National Senior Talent Competition Comes To Portland May 11th.”
The 3in4 Association, Kirkland, Wash., has generated those headlines by putting Marion Somers, a well-known geriatric care manager and LTCI advocate, and a bus on the road to promote the idea that Americans need to do a better job of planning for long-term care (LTC) needs.