More employers are asking their employees to exercise, quit smoking, participate in disease management programs and undergo medical tests to qualify for rewards, bonuses, and premium or deductible discounts. Employers tying deductibles to health goals grew from 49% in 2010 to 54% in 2011, according to a survey by Aon Hewitt. More employers are expected to adopt the program in 2014 when the health law – if the Supreme Court upholds it – allows them to offer larger incentives or penalties. Critics worry that increasing premiums as a penalty will make insurance too expensive. Critics also say the programs are frequently paired with high-deductible policies making it difficult to determine if the reported savings actually come from improved health.
Here are four strategies for using digital tools to help consumers buy, manage and use the products you sell.
The United State is not near the top of this list.
The amyloid detection test could help researchers measure the impact of any treatments tried.
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