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October 20, 2011 at 07:05 AM
AXA was ranked as the number one global insurance brand by Interbrand in their 2011 ranking of the top 100 global brands. 2011 is the third year in a row that AXA has held a number one ranking. AXA was named the 53rd best global brand overall, up from 56 last year.
Interbrand, which annually ranks the best global brands, uses criteria such as financial performance as well as the role and presence of the brand in the global market to arrive at its rankings. It gauges the change in ranking for global brands as well as any increase or decrease in the overall value of brands.
AXA’s ability to adapt its services based on customer insights as well as its commitment to offer customers “tangible proofs” coupled with strong senior level management and commitment to the overall brand propelled them to maintain their ranking for a third year.
