Podcast Center
Video Center
Webcasts
Resource Center
Events
October 14, 2011 at 11:06 AM
Some long-term care insurance (LTCI) suppliers are doing well this year.
Jason Goetze, someone who’s been in the LTCI community since 1989, looked out at the market for us and reported that industry-wide sales are booming.
“The problem with measuring the market in this global perspective is that there are some big winners and some big losers,” Goetze says.
He’s found that there’s an “inverted bell curve,” with some companies are showing sales growth over 20% and others showing sales drops over 20%.
“A stable industry will have a bell shaped curve with few companies at the extremes and most in the middle,” Goetze says.
The inverted bell curve is a sign the LTC insurance market is evolving rapidly, he says.
The real size of the untapped market is another consideration, Goetze adds.
The true size represents the number of consumers in the potential buyer age group who can afford LTCI coverage and can qualify to buy it, which is much smaller than the total number of people in the potential buyer age group, he says.
