Some Florida health insurers may be sending in letters of intent this Friday to join Florida Health Choices, a web-based marketplace that may have to stand in as the state health care exchange, as Florida has sent the Feds packing as far as implementing an exchange under the PPACA.  

Florida’s Insurance Marketplace is a web-based shopping experience that allows easy access and side-by-side comparison of health care options for individuals, families and businesses. It is geared toward businesses with 50 or fewer employees, and administered by a 15-member board made up of appointees chosen by the governor, the Senate president and the House speaker.

The marketplace will have three classes of vendors: Health care services; licensed insurance companies or organizations; and administrative-oriented vendors, such as payroll service companies.

There will be three distinct implementation phases planned over the next 18 months, starting with the small group pilot and moving on into the long-range phase to include hospitals, provider organizations and corporations.

“We have been working with the insurer community this summer to design our first offering which will be small group,” Rose M. Naff, CEO of Florida Health Choices, told National Underwriter.

The draft Solicitation of Interest was published in September, with an updated solicitation of interest was republished on Oct. 7 and is available for viewing at www.myfloridachoices.org/resources.

“Insurers have agreed to use a common medical questionnaire for underwriting purposes and we are soliciting a quoting hub solution at this time, Naff said.