Raymond James (RJF) executives discussed a new training program, series of women’s conference and other steps to keep the company on a “controlled growth path” on Thursday and Friday during the firm’s annual Women’s Symposium being held in St. Petersburg, Fla.
“Most of our effort is put on increasing productivity with advisors with marketing, technology and other steps to produce greater efficiency and services,” said COO Chet Helck, during in an interview with AdvisorOne. “Other firms have to cope with advisors leaving and serial acquisitions as a growth strategy, which I would argue has an end game and is not sustainable.”
“We can grow at for rest of our lives at our controlled pace, with no end in sight, if we can deliver a compelling package that people want to be a part of,” Helck (left) explained.
One way the firm intends to keep up the “controlled pace,” he says, is by expanding its current training program. “In the past, we have had a formal six-month agenda in new one classroom interspersed with branch activities,” said the Helck. “Now we are introducing a program that lasts for two years and entails specific mentor training.”
These efforts, which are part of the firm’s Advisory Mastery Program, will start on Oct. 1 and will be dovetailed with succession strategies focused on female and other advisors, he adds. They will also include preparation work for the CFP exam.
“We are still cracking the code on how to demonstrate and prove we are the best firm” for both women and minorities, Helck shared. “We have not accomplished that to the best extent that we want to and will keep trying.”