This is an extended version of the profile that appeared in the May issue of Investment Advisor, part of AdvisorOne's Special Report profiling this year's members of the IA 25, the most influential people in and around the advisor universe. See the complete list and Special Report schedule for extended profiles of all the 2011 members of the IA 25.
Introducing Eileen Rominger to a room full of investment advisor compliance professionals on March 11, David Tittsworth of the Investment Adviser Association coaxed spontaneous laughter from the audience when he said, only partly tongue-in-cheek, “I think it’s fantastic that she’s not an attorney. She’s a real portfolio manager!”
All kidding aside, Rominger has her work cut out for her. She was named the new director of investment management at the SEC on Jan. 18, replacing veteran SEC official Andrew “Buddy” Donohue in a high-profile role at the Commission that has grown even more important since the big banks bailout and the investment scandals that were lowlighted by Bernie Madoff’s Ponzi scheme. Many SEC critics have long charged that SEC staff not only missed the Madoff scandal and Wall Street’s role in the real estate bubble and its subsequent bursting, but that its staffers don’t have the investing acumen that would allow regulators to keep pace with Wall Street’s "ingenuity" in devising sophisticated investment vehicles.
With her background, sophistication should not be a problem for Rominger. Prior to accepting the SEC post, Rominger spent 11 years at Goldman Sachs Asset Management, ending up as Goldman’s global chief investment officer. Before Goldman, she ran money and served on the executive committee at Oppenheimer Capital.
Moreover, Rominger will play a key role in implementing Dodd-Frank, especially the fiduciary standard. As Kristina Fausti of fi360 said at the time of Rominger’s appointment, while the SEC’s Division of Trading and Markets “will have primary responsibility for drafting any rules that affect broker-dealers’ standard of conduct, it will seek guidance from and work closely with the Division of Investment Management on fiduciary issues.”