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April 21, 2011 at 08:00 PM
Americans overwhelmingly prefer choices that deliver high-quality, long-term growth and guarantees to options that are cheaper and faster in the short term, but may be higher risk or deliver less return over the long term, according to a new poll.
Northwestern Mutual Life Insurance Co., Milwaukee, published this finding in a summary of results from a survey of 2,159 Americans asked to choose their preference in a series of tradeoffs. Completed in April, the online poll was concluded in by Harris Interactive, New York.
Among the poll’s findings:
–When asked if an immediate one-time bonus would be preferable to a smaller raise in salary, 87% of those polled indicated they would prefer a smaller raise that would yield more than the bonus in the long term. Only 13% indicated they would choose a one-time bonus.
