As the March 31 deadline for filing the new Form ADV Part 2A approaches, advisors are scrambling to provide the disclosure details required by the Securities and Exchange Commission—at the same time that they’re struggling to write the brochure as a plain-English narrative that makes sense to clients.
How are they managing to pull off such a balancing act?
As a service to other advisors, Susan John, president of the National Association of Personal Financial Advisors (NAPFA), has given AdvisorOne permission to publish this PDF of her firm’s Form ADV Part 2A brochure.
John’s goal is to share exactly how the brochure for her firm, Financial Focus Inc., Wolfeboro, N.H., provides the transparency that the SEC requires while providing clients a reader-friendly document that lets them better assess her firm’s services, investment strategies and risks.
Financial Focus will post the form on the Investment Adviser Registration Depository (IARD) site on Monday, but is already sending the form to clients.
Part 2A must be filed electronically on the IARD no later than March 31, according to Thomas D. Giachetti, chairman of the Securities Practice Group of Stark & Stark, a law firm with offices in Princeton, New York and Philadelphia. Click here for Giachetti’s complete rundown on getting the new Form ADV right.