Many employers have become skeptical about wellness programs and their effectiveness, after many implemented wellness programs and saw little or no return on their investment. As benefits advisors, we should believe in wellness and the effects it can have on health care costs, employee productivity, and an employer’s culture. The key to making an effective wellness plan is to create an environment of accountability; a wellness program without accountability is most often doomed to failure.
The question is, how can you create this environment? Most employees are financially motivated; it is important, then, that the employee has a real opportunity to gain financially by not only participating in the wellness plan, but also by changing certain poor lifestyle habits that impact their health.
With this in mind, here is a brief outline on how to create a wellness program with financial incentives that will place accountability first. Keep in mind that the industry and compensation of an employee will most certainly dictate how you structure the contribution differentials.