Companies worldwide are adapting their investor relations strategies to enhance their outreach to hedge funds and sovereign wealth funds, BNY Mellon said Monday in announcing the results of an annual survey it had conducted. The study,Global Trends in Investor Relations, reports that 22% of respondents are contemplating a secondary stock listing to attract investors in high growth markets.
The survey, developed as a benchmarking tool for BNY Mellon's depositary receipt clients, looks at how publicly traded companies are managing their investor relations (IR) practices—from guidance and disclosure policies to sell-side approaches and growing interest in social media tools
"We're seeing companies truly act more globally to raise their IR profile, from the time spent with hedge funds and sovereign wealth funds (SWFs) to the burgeoning use of secondary listings that target regional high growth markets," Michael Cole-Fontayn, chief executive officer of BNY Mellon's Depositary Receipts business, said in the statement. "IR officers are making a commitment to give fair and equal access to all investors, no matter who or where they are, to make sure they have the best information about their company."