In a PR push to sell seniors on the Affordable Care Act, 84-year old Andy Griffith of “Matlock” fame will appear in a television commercial touting the benefits of the new law, reports the Christian Science Monitor.
The ad has Griffith reassuring viewers that their current benefits will not change. “This year, like always, we’ll have our guaranteed benefits,” he says, promising “more good things” in the future, such as free check-ups and more affordable drugs.
Recent polls have suggested that seniors have a lower opinion of the law than young adults. A Kaiser Family Foundation poll revealed only 46 percent of seniors hold a favorable view of the law, while 50 percent expect the law to mean a reduction in their benefits.
The Centers for Medicare and Medicaid Services said the ad campaign is not politically motivated but merely intended to inform seniors about the law’s new benefits. The ad is slated to appear on CNN, Hallmark, Lifetime and the Weather Channel, all channels popular among seniors, according to CBS News.