Physicians Mutual Insurance Company, a writer of individual life and health products, is launching an advertising campaign that will include broadcast, print and Web components.

Physicians Mutual, Omaha, Neb., is running a sweepstakes that gives consumers a chance to win a trip to a resort near Dolores, Colo.

The company also is the presenting sponsor of a new Animal Planet series, “Last American Cowboy.” The series follows the lives of three real cowboys.

The campaign uses the tagline, “Insurance for all of us.”

Preston Kelly, Minneapolis, helped Physicians Mutual develop the campaign.