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Physicians Mutual To Sponsor Cowboy TV

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Physicians Mutual Insurance Company, a writer of individual life and health products, is launching an advertising campaign that will include broadcast, print and Web components.

Physicians Mutual, Omaha, Neb., is running a sweepstakes that gives consumers a chance to win a trip to a resort near Dolores, Colo.

The company also is the presenting sponsor of a new Animal Planet series, “Last American Cowboy.” The series follows the lives of three real cowboys.