- Lead generation is not mail order. Many agents think their lead generation must sell a product or service. But the purpose of lead generation is to get prospects to request more information–to be a door opener. Prospects won’t be sitting on the doorstep with a check in their hands. If it were that easy, there wouldn’t be a need for salespeople.
- You can never say “Thank you” enough.
- Focus your promotions on benefits, not features. A benefit is what your product or service does. Features are what it is or has.
- Why do offers for free information work? Most offers have a plus and a minus to them. When something is free, there is no downside.
Sponsored by Orion Advisor Technology
Answer these questions to ensure you can increase client satisfaction and prospect engagement in 2021.