Oh, those crazy kids. William Higham writing for Adweek describes flip-flop generations that have nothing to do with shoes.
Today’s teenagers are drifting toward a more conservative mindset, as drinking, smoking and drug use among that age group decline. Higham cites a poll by BBDO, an advertising agency, where over half of the teenaged respondents claimed “living by high moral standards” was their top life expectation.
On the flip side, boomers are kicking their heels up.