A benefits marketer consortium has put Lincoln National Corp. in a preferred vendor category.
Lincoln, Radnor, Pa., has formed an Alliance Partnership relationship with Benefit Advisors Network, Cleveland.
Other companies in the partnership category include units of Principal Financial Group Inc., Des Moines, Iowa; Sun Life Financial Inc., Toronto; and Unum Group Corp., Chattanooga, Tenn.
Network member firms can work with the partners to set themselves apart by creating “exclusive marketing solutions,” the network says.
Under the terms of the partnership arrangement, Lincoln will help support the network’s educational conferences and sales meetings.