An ambitious new middle-market insurance distributor is continuing to build its product menu.

Insurance Solutions Inc., Dallas, says it has arranged to sell 4 health insurance plans written by Golden Rule Insurance Company, Indianapolis, a unit of UnitedHealth Group Inc., Minnetonka, Minn.

All of the plans are aimed at individuals and families, with 2 being traditional “co-payment” plans, and 2 being high-deductible plans that are compatible with health savings accounts.

Insphere will start by distributing the plans in Alabama, Arizona, Delaware, Florida, Illinois, Maryland, North Carolina, Tennessee, Virginia, Wisconsin and the District of Columbia. The company then hopes to sell the products in the other markets where UnitedHealth personal health plans are available.

Insphere, which was formed in July, also has announced deals to distribute long term care insurance products written by the John Hancock unit of Manulife Financial Corp., Toronto, and life insurance products written by Minnesota Life Insurance Company, a unit of Minnesota Mutual Companies Inc., St. Paul, Minn.

Insphere says it has regulatory approvals to operate in 49 states and the District of Columbia, and it expects to have a force of 3,000 agents when it starts full operations in 2010.

“Because of our size and scale, we expect to offer an innovative compensation structure and significant support for field managers and agents,” Phillip Hildebrand, Insphere’s president, says in a statement.