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AARP Opens Health Reform Drive

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The American Association of Retired Persons announced it is starting a new multimillion-dollar advertising campaign to back health care reform.

The ads are the next phase of AARP’s Health Action Now campaign, which is pushing to build support for affordable and dependable health insurance, according to a statement from the association.

The ads will run nationally on television, locally on radio, in print publications and online. AARP activists also will be active in all 50 states to push its message that the 50-year-old-plus population wants action “to fix what’s wrong with health care and preserve what’s right,” according to the statement.

Among other messages, the campaign will counter claims from health care reform opponents that fixing the health care system could lead to rationed health care, a government takeover or even euthanasia, AARP says.

In addition, AARP activists plan to visit their Congressional representatives and senators in their district offices and attend events in support of health care reform, the association says.