Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Life Health > Health Insurance > Health Insurance

AARP Opens Health Reform Drive

X
Your article was successfully shared with the contacts you provided.

The American Association of Retired Persons announced it is starting a new multimillion-dollar advertising campaign to back health care reform.

The ads are the next phase of AARP’s Health Action Now campaign, which is pushing to build support for affordable and dependable health insurance, according to a statement from the association.

The ads will run nationally on television, locally on radio, in print publications and online. AARP activists also will be active in all 50 states to push its message that the 50-year-old-plus population wants action “to fix what’s wrong with health care and preserve what’s right,” according to the statement.

Among other messages, the campaign will counter claims from health care reform opponents that fixing the health care system could lead to rationed health care, a government takeover or even euthanasia, AARP says.

In addition, AARP activists plan to visit their Congressional representatives and senators in their district offices and attend events in support of health care reform, the association says.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.