This is in response to the article on long term care cost surveys (Cost surveys–and how to use them).

In my opinion, it is too easy for a prospect to dismiss statistics as being invalid because the figures are considered as just part of the agent’s sales pitch.

Instead of the advisor quoting national average costs of nursing home care, consider this: The agent presents names and phone numbers of five LTC facilities in the area in which the prospect lives. Instead of talking about average costs, give the prospect these names and numbers. Then have the prospect call one of the facilities on the list and ask what the daily rate is. Have the prospect write down this figure. Then ask the prospect to telephone a second facility and write down that daily room rate, too; and so on.

I believe that is a lot better than quoting statistics. Having called and collected the figures on their own, prospects have a personal survey to study. I guarantee it will have real meaning (after you pick the prospect up from the floor.)

Frederick D. Hatch
Principal
Executive Financial Planning Group
Medina, Ohio
frehat@zoominternet.net