Advertising boosts boomer confidence

Overall, insurance companies and investment firms are getting a worse rap than banks – only 28 percent say they’re confident with those companies; 10 percent more (38 percent) say they’re confident in their checking and savings bank.

“This research shows that ‘out of sight’ can mean ‘out of business,” said Richard Khaleel, EVP of Nielsen IAG’s Financial practice in a statement. “The current economic climate makes it more important than ever for financial institutions to bolster confidence among their clients and this study clearly demonstrates the link between advertising and confidence levels. With constant scrutiny on the industry it’s clear that taking control of the message in advertising and press can make all the difference for a brand.”