According to market researcher Focalyst, boomers can be divided into three distinct groups based on their economic outlook. The downturn in the market has affected boomers differently, and each group responds to different messages.
The least optimistic of the bunch, the “Yesterday” boomers as the study refers to them, are concerned about an uncertain future. They are afraid they haven’t accomplished much and long for a simpler life. Approximately 40 percent of those boomers say their health has declined. About one-quarter of the boomers Focalyst surveyed fell into this category.
A slightly larger segment — 30 percent — feels they have planned well and deserve an indulgent retirement. Dubbed “Today” boomers in the study, these boomers aren’t worried about finances, and staying healthy is a top priority.