An insurer is taking a new approach to serving small employers and their employees.

The MetLife unit of MetLife Inc., New York, has introduced the Benefits Bundle for Small Business program, which includes a combination of traditional, employer-paid benefits products and voluntary, employee-paid products.

Participating employers must provide at least 2 of the 3 benefits in the program’s core benefits menu.

The 3 core benefits are life insurance, long term disability insurance and dental insurance.

Employees then can buy additional coverage with no minimum participation requirements for the selected products at group rates.

The Bundle program also includes will preparation services, employee assistance program services, and a travel assistance program that includes identity theft benefits.

The program offers 3-year rate guarantees for life and disability insurance coverage and annual rate caps for dental coverage.

MetLife is starting by marketing the program to businesses with 10 to 99 employees in the Atlanta, Chicago, Dallas, Seattle and Portland, Ore.