A majority of Americans may be skeptical about the motives of insurers and other financial services companies.

Consultants at Cohn & Wolfe Inc., Atlanta, a public relations firm, have published figures supporting that conclusion in a summary of results from a recent survey of 650 U.S. consumers.

When asked to choose words that describe financial institutions, 32% chose “greedy” and “impersonal,” and “26% chose “opportunistic,” the consultants report.

Only 10% chose “honest,” and only 3% chose “sympathetic.”

Only 8% said they expect the financial services industry to help them to regain wealth lost during the recent market slump, the consultants report.