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Affinion Offers Web-Based AD&D Program

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An affinity marketing specialist is expanding Internet support for its accidental death & dismemberment group insurance programs.

Affinion Group Inc., Norwalk, Conn., says regional banks and credit unions that use its AD&D programs now can market AD&D coverage directly through the Web, or through statement inserts that encourage customers to visit an Affinion AD&D Web site.

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The mailers and Web site will use logos, fonts and colors that reflect the financial institution partner’s branding, Affinion says.