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Genworth: Voters Think LTC Is Important

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About 84% of baby boomers who are registered to vote say the presidential candidates’ positions on long term care issues will affect how they will vote.

Researchers at Genworth Financial Inc., Richmond, Va. have included that figure in a summary of results from a survey of 800 boomers, ages 45 to 64, conducted in mid-September.

About 41% of the survey participants said the candidates’ positions on LTC issues and funding are “very important,” 18% said LTC positions are “important,” and 25% said LTC positions are “somewhat important” in deciding how they will vote.

About 88% of the women and 79% of the men said they considered the LTC issue important in determining how they will vote.

Voters with lower household incomes were more inclined than higher-income voters to call the issue important to their election decisions, Genworth found.

The issue rated highly enough in importance to affect the votes of 93% of the participants earning $35,000 to $50,000 per year, and the votes of 78% of the participants earning $75,000 or more per year.


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